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Manifesto

At Lovely Indeed, we believe that joy is found in the little moments surrounding us every day. We think that the world is full of lovely, just waiting to be discovered. And we know that loveliness is not only a state of mind, but a state of action.

We know that some days are heels + sparkles, and other days are sweatpants + dry shampoo (and that both of those days are good). We believe in family, both given and chosen. We believe in friendship. We believe in the power of your own two hands, and that they can make magic.

We love you, and we get you. Because we are you. And whether you’re a mom or a boss or anything in between, we know that you have value. Your life is constantly changing, and we take joy in helping you find loveliness in the everyday of those changes; the sun shining through your daughter’s hair, the way it feels to have fresh flowers on a clean countertop, the joy of your cozy slippers at the end of a long day.

Because lovely isn’t difficult or expensive. It’s not exclusive or elusive. It’s everywhere, and there’s plenty to go around.

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