About Lovely Indeed

DIY Floral Bike Basket

Lovely Indeed is a creative lifestyle blog, founded in 2010, with a focus on DIY, travel, family, style, and all of the other little things that make life so lovely. Since its inception, the Lovely Indeed brand has expanded to include consulting, creative workshops, speaking engagements, brand ambassadorship, and crafting books. Known for its bright, fun, friendly style, Lovely Indeed has partnered with brands like Target, West Elm, Old Navy, HP, and Munchkin to create and share fresh content. The site has been featured in various print and online media outlets, including Better Homes and Gardens, HGTV, Apartment Therapy, Huffington Post, and more.

Founder + Editor

Hey Lovelies! I’m Chelsea, the gal behind Lovely Indeed. I’m a maker from way back when, and my mom still has the macaroni necklaces to prove it. These days, I make different things — I make a home for myself and my husband, I make cute babies, I make music, I make things with my hands. And then I make you read about it all right here. Suckers.

A little more about me: I’m an adventurer at heart, and I love exploring beautiful places, eating good food, snapping photos, and spending time with my favorite people. I have a goal to visit all 50 U.S. states, and I’m only 7 short of reaching it. I play a mean ukulele, and I’ve never met a piece of candy I didn’t like. In my past life, I lived in NYC as a musical theatre performer and sang and danced for a living. Now, I live in California with my husband Ryan and our babes Henry and Maggie.

DIY Contributor

Kara is the creative force behind Kailo Chic and A Kailo Chic Life and loves all things bold and colorful. She started out crafting from a young age and eventually her crafting and sewing grew into a handbag and accessories line, Kailo Chic. She recently decided to start sharing all her other passions and crafts on her blog, A Kailo Chic Life. There you will find crafts, party decor, recipes, and home projects. Kara is excited to be here on Lovely Indeed this year sharing her favorite colorful DIY projects with you!

Recipe Contributor

Goodie 2 Spoons is the brainchild of two friends and kitchen gurus, Katie Barber and Allie Schubert. Born of a love for spending time in the kitchen, Goodie2Spoons often highlights simple, seasonal, local ingredients to create dishes that inspire. The Spoons believe in the power of a good meal, that food can connect a community, and that you should definitely eat the last cookie.


After graduating, Isabela took some time to travel abroad. Inspired by her travels where she captured her daily inspirations along the way, she began to take her love of drawing a step further. With La Lu Isa Illustrations, Isabela strives to bring to her love of bold colors, whimsy and sense of humor to each creation. She is currently located in Santa Monica, California.