I’ve been thinking a lot lately about the way that I use social media in my personal life and for my business, and how those things kind of overlap sometimes. Are you a blogger or a business owner? And if you are, how do you use your social media? I’m so curious to know how other people approach the whole sitch.
It’s kind of tricky, because when you’re “building a brand” the best folks will tell you to make your brand cohesive everywhere. And that means a blog or shop that has the same vibe as your Pinterest boards, which matches the feel of your Instagram feed, which gets along with your Tweets & Facebook, and on and on. And that makes sense and I get it and I do try to aim in that direction.
But the problem with that is sometimes I feel like the person behind it all gets lost. The other day I wanted to post a photo of Mr. Lovely and I actually gave it a second thought because my most liked photos are not of people. I creeped myself out! I actually thought of not posting the photo because I was afraid it wouldn’t get enough likes. That. Is. Gross. Luckily, the person and not the brand won out and I posted it. (Also he’s really cute, so there’s that.)
See the thing is, I believe that there is value in keeping yourself present in your social media, and not letting it just boil down to a bunch of images and status updates that are “in line with your brand.” But at the same time, I know that it’s a slippery slope and at the end of the day, my blog is my business. I guess this is all to say that I really try to find a balance in social media of injecting enough of myself to feel like my brand is still true to me, and not just a lovely machine. The other day I hesitated on pinning something to my Pinterest page because it wasn’t necessarily a perfectly composed image. But again, I just pinned it and threw caution to the wind.
I’m also not trying to kid myself into thinking there aren’t people out there doing it better than I am — people who have keen eyes and a straight-ahead vision of their brand, and who show it in everything that they do on social media. And I have crazy respect for that. I think it’s just a matter of finding the sweet spot where it all feels comfortable, and trying to stay right about there.
I would really love to hear your take on this one! Have a good day, guys. xoxo